Brief description:

• Mainly responsible for the retail Aftersales marketing : service products (parts/accessory etc) promotion strategy definition and execution, improvement of business performance and customer loyalty.

Key Tasks:

• Implement benchmark study on industry Aftersales retail marketing trends and competitor strategy
• Define the retail marketing strategy based on the business performance and customer loyalty target
• Data mining and analysis for retail business target steering and improvement
• Define the digital requirement related to the retail marketing and follow up the development
• Integrate internal and external resources to create a synergistic effect to explore revenue growth
• Responsible for the Aftersales campaign planning and budget allocation in retail level
• Responsible for the dealer Aftersale campaign implementation management
• Responsible for the dealer Aftersale campaign payment process management
• Support on the customer communication via digital channels

Qualification and skills:

• Bachelor degree or above
• More than 5 years of auto industry Aftersales strategy/management/marketing experience
• Familiar with auto industry Sales&Aftersales concept and market trend
• Excellent interpersonal and communication (both written and verbal) skills 
• Self-motivated and proactive individual with detail orientations, innovations, and willingness to learn
• Proficiency in Chinese, English