Brief introduction of this position:

This position oversees media planning, execution and performance evaluation, as well as vertical website membership and new media operation. It covers end-to-end media planning, execution and performance optimization, as well as vertical channel operation, agent account management and terminal new media empowerment.

Key tasks:

1. Media planning and execution, including formulating, implementing and evaluating media plans to ensure projects are delivered within budget and schedule.
2. Participate in developing brand communication strategies covering brand positioning, target audiences, communication channels and other dimensions to underpin the delivery of media strategies.
3. New Media Strategic Operation: Develop terminal new media operation strategies aligned with brand marketing cadence and major campaign marketing activities
4. New Media KOX operation &Empowerment & Operation: Design and deliver new media training courses covering account operation logic, content creation, data analysis and other modules
5. Manage platforms including Dongchedi, Autohome and Yiche, verify full-domain cooperative resources, and build a standardized closed-loop management system for lead collection account record
6. Align with the cadence of monthly marketing projects, arrange vertical media leads collection schedules reasonably, and optimize channel resource allocation to meet core business demands
7. Coordinate national dealer vertical media membership empowerment, formulate standard SOP for store membership operation, conduct operational training and supervise implementation
8. Provide collaborative support for the execution of other media buy projects

Qualification and skills:

• Bachelor’s degree or above, preferably in Marketing, Advertising, Journalism, Communication, or Automotive Engineering.
• More than 3 years of working experience in media buy, performance marketing or vertical media operation for automobile OEMs or automotive vertical media platforms.
• Familiar with media buying workflows and terminal new media market landscape; new energy vehicle enterprise operation experience is preferred.
• Familiar with dealer new media operation mode and vertical media leads conversion link of the automotive industry, with acute user insight, marketing thinking and cost control awareness.
• Strong self-motivation with the ability to deliver efficiently under multiple concurrent tasks.
• Working proficiency in English