Brief introduction of this position:

This Marketing PMO role drives cross-functional project governance and end-to-end launch execution. As the central coordination hub, the role aligns internal and external teams, standardizes model launch processes and milestone management, and ensures on-time, high-quality product launches with smooth sales ramp-up.

Key tasks:

1. Manage full-life cycle projects for new vehicle launches, model upgrades and iterations to ensure on-target delivery of business sales goals.
2. Coordinate cross-departmental teams across R&D, production, sales company to unify workflows and break collaboration barriers.
3. Optimize vehicle launch SOPs and project mechanisms to standardize processes and improve overall marketing operation efficiency.
4. Track project progress continuously, identify potential risks and drive cross-team resolution of project bottlenecks.
5. Analyze launch operational data, conduct regular project reviews and deliver actionable optimization suggestions.
6. Oversee daily marketing project governance, including resource scheduling, progress tracking and document management.

Qualification and skills:

• Bachelor’s degree or above
• 10+ years working experience in vehicle industry, marketing project management or new energy vehicle GTM full-link coordination experience.
• Familiar with NEV industry model launch logic, R&D-production-marketing closed-loop process;
• Strong cross-departmental communication, alignment and coordination capabilities;
• Familiar with NEV full-link GTM business, including new model definition, SOP mass production docking, nationwide retail launch, channel empowerment and post-launch market operation closed loo;
• With standardized project management thinking and practical experience in process optimization and mechanism iteration.