Brief introduction of this position:

This role is responsible for setting and tracking marketing KPIs, analyzing project cost efficiency, and consolidating communication metrics, while optimizing reporting mechanisms and establishing cost benchmarks.

It drives cross-departmental alignment on corporate lead management and sales funnel-related work, issuing performance trend alerts in a timely manner.

Key tasks:

1. Marketing KPI formulation, tracking, effect analysis and review . Focus on core indicators such as exposure, conversion, ROI, user growth, and output standardized KPI review conclusions.
2. Marketing projects cost-effectiveness analysis, deliver long-term and short-term trend analysis and risk alerts; establish benchmarks and standards for project cost metrics
3. Assist in organizing marketing department meetings, project synchronization reports, work summary output, and undertake various temporary and emergency tasks.
4. Cross-departmental collaboration on corporate-level leads-related topics, especially cooperation linked to sales funnel business.
5. Cross-departmental collaboration & resource coordination within Marketing

Qualification and skills:

• Bachelor  degree or above.
• 1–3 years of data analysis experience in auto industry lead management is preferred.
• Proficient in Excel, with solid data analysis and insight capabilities.
• English Skills: CET-6 or above; able to draft daily work reports in English. Fluency in English for business communication is preferred.
• Excellent communication and problem-solving skills.
• Strong sense of responsibility.