Brief introduction of this position:

The scope of the position is to continually keep/improve the product competitiveness based on the deep understanding of brand positioning, market development, competition trend and target customer. The position should closely cooperate with  other related departments to achieve the goal, including Market Intelligence, Product Management, R&D, Finance, and so on.

Key tasks:

1. Product definition including offer structure, line-up, equipment level, mix, options, colors, USPs , as well as pricing and life-cycle volume
2. Product life-cycle management, including new model launch, model year change, PA, run-out, special edition and so on
3. Continually customer demand input for the project, new features, new service , new offers strategies
4. Project regular meeting preparation
5. Customer trend analysis , Customer value analysis for both existing and future features
6. Coordinate other product related topics internally to ensure future smooth launch and sales process, e.g. launch event security, sales and after training interface, etc

Qualification and skills:

• Bachelor degree or above in automotive or related areas. Oversea experience preferred 
• 5+ working experience in Automobile OEM product marketing, product planning related area
• Love cars, open-minded
• Understand Chinese car market and BEV market development, understand Chinese BEV competition, understand young customer demand
• Logic thinking, good analysis skills and negotiation skills  
• Good cooperation and communication skills
• English(both oral and written ) is must, German preferred
• PPT, excel skills