Brief introduction of this position:

The Product management of  B SUV should be responsible for product position identification, analysis target customer, pricing proposal and lifecycle management. This position also need to coordinate and support new product launch event.

Key tasks:

1. Product identification, in term of product position, customer experience, design brief, feature details.
2. Product proposal, including offer-structure, equipment level, pricing, option, mix, volume.
3. Product communication strategy, including benchmark competitor, define highlight, define USP.
4. Lifecycle management, including GP/PA, model year, special edition, run-out management, mix adjustment.
5. Involve short term and long term finance discussion, including product financial pricing, 10 years long term planning.

1. Prepare BOM documents and presentation.

Qualification and skills:

• Bachelor’s degree or above.
• 5+ working experience in car manufacture, in the area of Product Marketing, Ordering, or Planning, VW or New Start Up OEM experience is prioritized.
• Good coordination / cooperation / skills
• English is must, German is preferred