Brief introduction of this position:

This position will be responsible for executing regional media strategies, organizing high-impact events, building up good relationship with local media in different regions and driving brand visibility for our diverse vehicle portfolio.

Key tasks:

1. Define media and content strategies and plan for regional PR activities surrounding new car/model launches, auto shows and corporate events, etc.
2. Define regional media communication strategies and plans to support dealerships in enhancing brand awareness, generating leads, and driving sales.
3. Execute regional PR activities efficiently to ensure high-quality delivery and measurable results
4. Monitor regional PR activities results and implement continuous improvements to support business growth.
5. Build and maintain strong  local media/ KOL relationships in cities with ID. UNYX stores.

1. Oversee PR agency performance, driving on-time delivery and excellence in execution.
2. Collaborate with the marketing and sales teams to align PR events with regional sales goals and promotional campaigns.

Qualification and skills:

• Bachelor’s degree (or equivalent) in public relations, marketing, or advertising.
• Working experience with the auto industry or PR sector is a must. At least 2-3 years working experience.

• Education: A Bachelor's degree is mandatory, typically in Public Relations, Communications, Journalism, marketing or Business. A Master's degree (e.g., MBA) is a strong plus.
• Language Skills: fluent in English, German is a plus.
• Soft Skills: Great communication skills, open-minded, willing to learn