Brief introduction of this position:

Develop the overall central retail marketing strategy & quarterly retail & product campaign plan, therefore create retail marketing guideline regularly. Responsible for dealer fundamental supports in POSM to enhance retail campaigns. Setup retail marketing KPI, track & improve retail efficiency.

Key tasks:

1. Central Retail Marketing Strategy and Planning: annual, by quarter, by campaign retail plan.
2. Central Retail event Planning & Execution & Tracking: retail guideline creation, adaptation of central campaign.
3. Retail materials provision: POSM, catalogue management both digital and printed materials. 
4. Developing dealer marketing manager training by coordinated with Brand/Group Training programs.
5. Setup retail marketing KPI, develop monitoring system, reporting in regular base, optimization and improvement upon retail performance.
6. Collaboration and coordination with sales operation as supportive function to sales, whereas providing guidance and steering from marketing principles.
7. Collaboration and coordination with all the other related DSSO functions (including CMO, COO, UE and UE).
8. Retail experience & efficiency agencies management.
9. Budget management.

Qualification and skills:

• Bachelor’s degree, major in marketing and communication is preferred.
• 2-5 years working experience in Marketing, with automobile industry background. Sales operation, dealer management, regional marketing experience preferred.
• Communication and Negotiation, Teamwork, Customer Orientation, Planning and Organizing, Flexibility
• Performance Orientation, Taking Responsibility, Imitativeness, Problem Solving, Innovation, Interpersonal skills
• Strategic planning, Creativity and idea generation, Agency Management, Creative evaluation, Expert Marketing Knowledge, Budget Controlling
• Fluent in Mandarin and English reading, writing and speaking.