Responsibilities：

1. Deputizes for Head of PR & Communications for all regular PR activities.
2. Leads strategic planning and implementation of all Volkswagen Brand Corporate Communications in China.
3. Act as a spokesperson for Volkswagen China Passenger Cars Brand.
4. Coordinates interviews and other PR activities in China for Member of the Board of Volkswagen Brand AG responsible for Sales and Marketing.
5. Management of the Volkswagen China Passenger Cars Brand PR Retainer Agency on a daily basis.
6. Leads the PR involvement in Issue Management, Risk reporting and Consumer Day for the Volkswagen Brand.
7. Leads major Chinese overseas events with a corporate character. (Brand China auto show Preview, China CEO interviews, Annual Conference, overseas Corporate media trips)
8. Supports the establishment of the Volkswagen China Passenger Cars Brand PR & Communications team, coaching professional skills.
9. Is the daily contact point of Volkswagen HQ PR and Communication (GK/S)

Key Task：

1. Deputy for the Head of PR & Communications.
2. Strategic planning, implementation of VW Brand Corporate Communications.
3. Act as a spokesperson for Volkswagen China Passenger Cars Brand on corporate topics.
4. Responsible for coordinating Volkswagen Brand Board Member Sales, Marketing and After Sales’ interviews with media.
5. Daily management of the Volkswagen China Passenger Cars Brand PR retainer Agency.
6. Steers the PR involvement in Issue Management, Risk reporting and Consumer Day for the Volkswagen Brand.
7. Leads PR part of major Chinese and overseas events with a corporate character.
8. Is the daily contact point of Volkswagen HQ PR and Communication (GK/S).

Qualification and Skills:

Necessary education:

• University studies: communications, journalism, public relations or similar;

(bachelor degree, master degree preferred)

• Expertise and in-depth knowledge in automotive products and technologies

Working experience (in years):

• 10+ years in automotive communications, e.g. as a spokesperson, journalist or in PR agency.
• 5+ years PR experience of automotive industry preferred in a senior role
• In-depth knowledge of automotive industry in China essential
• Cross-culture experience is preferred

Personal skills:

• A strong coordinator and leader, able to work within a matrix organization and be capable to communicate / cooperate with different decision makers
• Strong sense of responsibility, ability to adapt to a variety of cultures and personalities
• Strategic and systematic thinker with strong analytical skills
• Proactive and conscientious with a professional and positive working attitude
• Analytic thinker; able to comprehend a wide range of complex topics and deduct their impact on communications
• Strong problem solving ability
• Flexible and able to handle several complex topics simultaneously

Remarks (Language, IT-Knowledge, Certificates etc.):

• Fluent in English.
• Fluent in Chinese
• Presentation skills, both personal (capable presenter) as IT (Powerpoint).
• Excel