Scope, objective and relevance of position:

This position focus on HR communication and culture/transformation related projects to ensure transparency during transformation with driving and conducting group/local corporate HR and culture Initiatives implementation within Volkswagen Group China, to accelerate culture transformation which support our Group’s overall business strategy in China.

Range of responsibility:

Lead Corporate Culture Strategy & Group Alignment

• Drive the design and implementation of corporate culture initiatives, ensuring strong alignment between Group Essentials and regional execution across Volkswagen Group China.

• Serve as the central regional interface for Group culture initiatives
• Ensure effective localization, cross-entity collaboration, and best-practice alignment
• Bundle other culture initiatives like Role Model Programme etc. group initiatives implementation within Volkswagen Group China

Drive Culture Engagement & Communication Excellence

• Develop and implement culture-related engagement formats and communication platforms to strengthen employee connection and support transformation.
• Build internal and external exchange platforms to enhance learning and inspiration
• Orchestrate omni-channel communication to broaden participation and engagemen
• Capture employee insights to support continuous improvement

Contribute to Leadership & Transformation Projects

• Provide input on project scope, planning, and implementation considerations
• Support cross-functional coordination and communication
• Contribute insights based on cultural and organizational context
• Ensure alignment with broader culture and engagement initiatives

Regional steer, coordinate, and communicate the GEMS process

• Central contact & interface to GEMS Group team, feedback to Group team regarding regional specialties to contribute for process/system optimization
• Consulting for managers regarding qualifications and motivation of employees to participate
• Identification and contacting of OUs for consulting and support in the follow-up process
• Consulting for results & methods for result discussions, steering skill BPs in the GEMS follow up process

Lead  and organize Company Level Events & projects

• Oversee end-to-end event planning and execution across major corporate platforms
• Coordinate stakeholders, cross-functional teams, and external partners to ensure timely and high-quality delivery
• Manage event governance including budgeting, contracting, and documentation control
• Ensure effective use of digital solutions to enhance participation and operational efficiency

Derive HR communication content, select and define communication channel, manage content editing and overall release design

• Develop strategic planning of HR communication concepts in terms of management & employee communication
• Develop and edit HR communication materials aligned with defined themes and initiatives
• Manage and maintain HR communication channels to ensure timely and effective content release
• Provide communication drafting support for management-related topics when required

Qualification and skills:

• • At least Bachelor degree in Business Administration, with practical experiences on culture development
  • 5 to 10 years in organizational culture development or corporate culture area
  • Demonstrated abilities in developing concept and driving impact
  • Proven project management capabilities
  • Comfortable working under demanding deadlines and producing key deliverables
  • Proactivity
  • Competent in Networking
  • Experience in coaching/facilitating
  • Assertiveness
  • Audience appropriate communication
  • Willingness to travel