Brief description of the position:

The position is mainly responsible for developing and executing digital communication strategies, managing social media platforms, creating compelling content, and analyzing performance metrics to optimize our digital footprint. He/she will also be responsible for develop and implement CSR plan and activities for all entities of Volkswagen in Hefei.

Key Tasks:

• Develop and implement CSR plan and activities for Volswagen entities in Hefei.
• Social media management: Manage day-to-day activities on all social media platforms (e.g.Video channel, Microblog, WeChat, etc.).
• Content Creation: Create, edit, and publish compelling content (text, images, video) for websites, social media channels, events.
• Analytics & Reporting: Track and analyze the performance of digital communication and social media insights. Prepare regular reports and provide actionable recommendations for improvement.
• Cross-functional Collaboration: Work closely with internal teams and external agencies/vendors to align digital communication efforts with overall business goals.
• Performing individual task-related duties in accordance with the knowledge and experience of the position holder.
• Advising other people holding positions at VCIC, its subsidiaries/associate companies, or cooperating organizations upon request and in consultation with the appropriate people responsible.

Qualification and skills required for the position:

Education:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.

Working experience: 

• At least 3 years in communication, PR, marketing or HR.

Knowledge, skills and others:

• Language Skills: Excellent command of both written and spoken English.
• Technical Skills: Be able to shoot pictures and videos and good at basic graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing tools.
• Soft Skills: Strong creative thinking, excellent copywriting skills, and the ability to work in a fast-paced environment. Strong analytical skills with the ability to interpret data and turn it into actionable insights.