1. AUDI Brand Campaign planning: scheme consumer-facing marketing plan and campaign calendar to drive brand awareness, likability, and consideration by identifying effective approach based on resource allocation. Work with agencies to create innovative and scalable marketing campaigns from ideation to execution.

2. Target-oriented analysis to ensure AUDI Brand Marcom project is well designed and executed. a) Constantly explore new means of delivery of brand’s message into markets. b) Design, track and analyze marketing metrics and always seek for ways to improve brand marketing input and output. c) Self-contained planning and project management with high influence on time and/or budget.

3. Campaign based AUDI Brand stories and creative content ideation and production. a) Understand AUDI brand and channel specific story telling approach, curate various AUDI brand stories and creative contents. b) Translate business objective into brief to agencies, work with strategy, creative team to ideate and produce full creative packages including master creative and social derivates. c) Adapt creative big idea and master creative contents across different channels, guaranteeing brand consistency and key differentiator to continuously shape AUDI brand.

4. IP/ Celebrity / Placement / Storyteller creative & content execution. a) Keep close track of best practice in market and segment regarding IP/Celebrity Coop / TV & Movie Placement/ Storyteller (Spokesperson/ brand collaborator/ Key opinion leaders). Formulate strategic proposal for AUDI brand. b) Tie creative & content execution of IP/ placement/ Storytellers with AUDI brand narratives in various user cases. c) Execution and project management of independent projects.