Scheme scalable campaign to build brand awareness, likability and brand image of AUDI and shape AUDI as top-of-mind NEV brand, sharing the same brand core but clearly differentiated from Audi 4rings brand and other car brands. 2. Design, track, and analyze marketing metrics and always seek for ways to improve brand marketing and communication input and output goals. 3. Curate brand story and contents, constantly explore new means of delivery of brand’s message into markets. Adjust creative assets in different touch points and create storytelling contents. 4. Execution of planning processes and operations on Brand Marcom projects: target-oriented analysis in collaboration with related departments in AUDI CHINA / AUDI AG/AUDI Project House/ JV partner. Tracking and evaluation of processes and project management. 5. Organization of cross-departmental status and approvals as well as conception and planning of reviews or projects in collaboration related business units. Prepare recommendation for approval, documentation and reporting of results to project teams at AUDI CHINA / AUDI AG /AUDI Project House/ JV partner.

Main Tasks：

1. AUDI Brand Campaign planning: provide support for scheming consumer-facing marketing plan and campaign calendar to drive brand awareness, likability, and consideration by identifying effective approach based on resource allocation. Work with agencies to create innovative and scalable marketing campaigns from ideation to execution.

2. Provide support for target-oriented analysis to ensure AUDI Brand Marcom project is well designed and executed. a) Constantly explore new means of delivery of brand’s message into markets. b) Design, track and analyze marketing metrics and always seek for ways to improve brand marketing input and output. c) Self-contained planning and project management with high influence on time and/or budget.

3. Assist campaign based AUDI Brand stories and creative content ideation and production. a) Understand AUDI brand and channel specific story telling approach, curate various AUDI brand stories and creative contents. b) Translate business objective into brief to agencies, work with strategy, creative team to ideate and produce full creative packages including master creative and social derivates. c) Adapt creative big idea and master creative contents across different channels, guaranteeing brand consistency and key differentiator to continuously shape AUDI brand.

4. IP/ Celebrity / Placement / Storyteller creative & content execution. a) Keep close track of best practice in market and segment regarding IP/Celebrity Coop / TV & Movie Placement/ Storyteller (Spokesperson/ brand collaborator/ Key opinion leaders). Formulate strategic proposal for AUDI brand. b) Tie creative & content execution of IP/ placement/ Storytellers with AUDI brand narratives in various user cases. c) Execution and project management of independent projects.