Mission and Purpose:

• The Communication department of Audi and SAIC Cooperation project is responsible for the external communication and media management of the project. The department is the bridge between AUDI AG, Audi China, JV partners and the Chinese market.
• The task of Communications function is to create credibility and transparency by keeping all stakeholders, such as correspondents, investors and employees informed about the brand's operations, therefore to strengthen the brand reputation and safeguard premium corporate image. The close coordination with all stakeholders guarantees the brand speaking with one voice.
• The position is a core position for our AUDI brand communication, overall managing AUDI media strategy and responsible for media communication across all AUDI brand and corporate events.
• This position focuses on end-to-end media strategy planning, media database management, daily media relations maintenance, and support online & offline PR campaigns. The incumbent will be responsible for media monitoring, issue management and communication effect optimization, building brand public awareness and positive reputation, and supporting the long-term brand development of the new business line.

Job Duties and Responsibilities:

1. Media Strategy Formulation to support brand credibility building, market penetration and public exposure growth through systematic media layout.
2. Media database analysis. Iterate the brand’s exclusive core media pool, classify and manage mainstream media, industry vertical media, new media platforms and authoritative KOL resources. Conduct regular media resource sorting, data analysis, value assessment and ROI evaluation; screen high-quality cooperative resources and maintain long-term stable and positive media partnerships.
3. Daily Media Maintenance & Public Relations. Respond to routine media consultation and interview demands, standardize brand external voice and communication caliber, sustain daily media relationship maintenance and enhance brand public connection. Able to identify and screening issues.
4. Media Monitoring & issue Management. Build up daily network public opinion monitoring and media risk early warning mechanism, track brand-related public sentiment, industry dynamics and peer communication trends in real time. Assist in crisis response and reputation remediation to protect brand image.
5. Data Review & Strategy Iteration. Regularly sort out media cooperation results and PR communication data, output effect analysis reports, summarize communication advantages and deficiencies, continuously optimize media strategies, cooperation modes and resource allocation, and provide data support for brand PR decision-making.
6. Support media events and PR Campaign Execution, ensuring standardized and high-quality delivery of PR projects.

Education Background: Bachelor’s degree or above, major in Journalism, Communication, Public Relations, Advertising, Chinese Language or related disciplines is preferred.

Professional Skills:

• 5+ years of relevant working experience in corporate, brand PR and communication, media strategy or media relations.
• Familiar with full-process PR and media operation logic, proficient in the characteristics and delivery rules of mainstream media and new media platforms.
• Experienced in media resource expansion, media library construction and media resource analysis is a plus.
• Capable of independently completing media strategy drafting, PR campaign planning and on-site execution.
• Possess excellent project coordination ability, on-site control capability and executive efficiency.
• Sensitive to internet public opinion and media risks, with basic crisis awareness and response mindset.

Competence Requirements:

Able to work under pressure and adapt to fast-paced brand promotion cycles.

Outstanding communication, negotiation and resource integration skills, rigorous logical thinking and detail-oriented working style.

Language Skills: Good command of English both in speaking and writing; good command of German is a plus.

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微信公众号：奥迪中国招聘