职位描述
立即申请
职位名称:  Product Communication
公司:  AUDI CHINA Enterprise Management Co., Ltd.
发布起始日期:  2026/7/23
职位地点:  上海
职能:  公共关系
职位描述: 

Mission and Purpose:

    • The Communication department of Audi and SAIC Cooperation project is responsible for the external communication and media management of the project. The department is the bridge between AUDI AG, Audi China, JV partners and the Chinese market.
    • The task of Communications function is to create credibility and transparency by keeping all stakeholders, such as correspondents, investors and employees informed about the brand's operations, therefore to strengthen the brand reputation and safeguard premium corporate image. The close coordination with all stakeholders guarantees the brand speaking with one voice.
    • The position is a fully responsible for technology branding, tech content strategy, IP creation and support technical PR communication for the newly established AUDI R&D center.
    • Working closely with the media strategy & PR campaign function, the position independently plans and executes tech-focused PR activities, sharpens the brand’s technological image, create future readiness of the product roadmap and acts as the key liaison for alignment and messaging calibration between headquarters and JV partners.

Job Duties and Responsibilities:

  1. Tech Brand & Communication Strategy: develop brand positioning and annual/quarterly communication strategies for the independent AUDI Tech Company. Drive technology-oriented branding to strengthen the brand’s innovation, professionalism and technical influence.
  2. Tech Content Creation & System Building. Own tech content planning and production, including technology features, R&D stories, innovation highlights, technical releases, expert interviews and industry insights. Build a systematic tech content system to translate complex R&D achievements into professional, market-friendly brand communication output.
  3. Tech PR Event management.  Support department head to plan, organize and deliver technology-related PR activities such as tech launches, R&D salons, industry forums and technical seminars. Define event themes, key messages and communication roadmaps, and cooperate with the media team for full-scale publicity.
  4. Cross-entity Communication & Messaging Alignment. Serve as the core communication interface between headquarters and JVs. Unify external communication tone, review public release content, standardize brand messaging, and ensure consistent brand expression between the headquarters and JVs.
  5. Industry Influence Building.  Build the company’s technical reputation and industry voice through continuous tech PR output, expert and industry resource engagement, and targeted technology circle communication.

 

Education Background: Bachelor’s degree or above, major in Journalism, Communication, Public Relations, Advertising, Chinese Language or related disciplines is preferred.

 

Professional Skills:

3+ years of relevant working experience content strategy, technology communication or corporate technical branding.

Experience with tech/R&D center branding is a strong plus.

Strong capability in strategic thinking and original long-form content writing; able to produce high-quality, professional tech-oriented brand content independently.

Proven ability to plan and execute PR events independently with good project management and attention to detail.

 

Competence Requirements:

Sensitive to technology trends, rigorous in content output, self-motivated and able to work under pressure.

Outstanding communication, negotiation and resource integration skills, rigorous logical thinking and detail-oriented working style.

 

Language Skills: Good command of English both in speaking and writing; good command of German is a plus.

 

Follow us on our WeChat Account for our latest job openings, recruitment events and to learn more about Audi China culture.

微信公众号：奥迪中国招聘